What is Conversation Assertiveness?

Watch a funny 4 Minute Video and see Grace Ann use it in action: https://www.youtube.com/watch?v=zkh0aySK1y4

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HAVE BETTER CONVERSATIONS #business #podcast David Boje and Grace Ann Rosile are developing a new methodology called Conversational ...

Conversational Assertiveness with David Boje: Enroll Now!

Welcome! I’m David Boje, an Assertiveness Trainer and Coach. I invite you to join me on a journey to master Conversational Assertiveness. Over the years, I’ve trained countless individuals, from engineers at Hughes Aircraft to entrepreneurs and leaders across industries, in the art of handling difficult conversations. Assertiveness isn’t about being aggressive or passive—it’s about finding the balance to communicate with clarity, respect, and confidence.

In our Conversational Storytelling for Business program, you’ll learn how to use storytelling and dialogue to navigate challenges, build trust, and create meaningful connections in your professional and personal life. Whether you’re giving feedback, addressing conflicts, or negotiating, the tools I teach will help you achieve a successful, win-win outcome.

What You'll Learn:

• The ABCs of Assertive Conversations:
  • A – ANTE Story: Start with a story about your relationship’s positive foundation. Keep it simple and non-judgmental.
  • B – BEHAVIORS: Describe specific actions that concern you without labels or blame.
  • C – CONSEQUENCES: Explain how these actions have impacted you, assuming they weren’t intentional.
  • D – DESIRED Outcome: Share a vision of what you want the relationship to look like, with win-win clarity.
  • E – EFFECTS: If necessary, calmly explain the potential effects of non-cooperation.
  • F – FEELINGS: Communicate your emotions (calmly!) through a heartfelt story that encourages understanding.

These simple yet powerful steps can transform your conversations. My proven method emphasizes Taking Responsibility by starting with: “I have a problem. Can we talk?” This approach fosters a non-defensive dialogue and creates space for meaningful resolution.

What Is a Lot of Money for David Boje, and Why?

Applying David Boje's Assertiveness Framework: A, B, C, D, E, and F
t Takes HorseSense to Be Just Assertive Enough in Difficult Conversations

A – ANTE STORY: Acknowledging the Past

Growing up, I learned what poverty truly felt like. After my parents divorced, my family struggled to scrape by. My dad paid three alimony payments and then disappeared from his financial obligations. We were on welfare, and as a teenager, I worked in a tire shop instead of attending high school, just to help make ends meet. That early experience shaped my understanding of money as a tool for survival and created a deep-seated anger and frustration that influenced my decisions and often got me into trouble. It was the Army, and later education, that gave me the foundation to begin rebuilding my life.

B – BEHAVIORS: The Choices and Struggles

Money continued to be a source of struggle as I navigated my life and career. After earning my Ph.D. and landing my first job at UCLA, I thought I had made it. But my feelings of inadequacy—imposter syndrome—led to struggles in my work, and eventually, I didn’t get tenure. That failure shattered my confidence and left me financially and emotionally broken. Later, I started a personnel company and eventually earned a tenure position at Loyola Marymount University, but the journey was filled with sacrifices and uncertainty.

C – CONSEQUENCES: The Impact of Financial Struggles

Years of financial instability left lasting scars. The stress of living paycheck to paycheck and my inability to feel secure even in moments of success haunted me. These struggles weren’t just monetary—they affected my self-worth, relationships, and ability to trust myself. Even after Grace Ann, my second wife, brought love and stability into my life, money remained a sensitive topic. It wasn’t until we worked our way out of bankruptcy and built a stable life together that I began to see money as something more than a source of stress—it became a tool for freedom.

D – DESIRED OUTCOME: Redefining Money

Over time, I’ve come to redefine what “a lot of money” means to me. It’s not about achieving wealth for its own sake but about ensuring freedom: freedom from poverty, freedom from fear, and freedom to live authentically. My goal is to have enough to provide security for myself and my loved ones, while also being able to give back—to help others tell their stories and leave a meaningful legacy.

E – EFFECTS: Living Authentically with Money

Reflecting on my journey, especially after being diagnosed with stage 4 cancer, has stripped away the nonessentials and clarified what truly matters. Money is a tool, not a measure of happiness. It enables me to create opportunities, reduce suffering, and share my gifts with others. Without this understanding, I might still be chasing financial security in a way that felt hollow and disconnected from my values.

F – FEELINGS: The Emotional Connection to Money

When I think about money now, it’s deeply tied to the feelings of fear and struggle from my early years—but also to gratitude and hope. Money represents freedom from those fears and the power to live authentically, support others, and ensure the people I care about are cared for. I feel empowered knowing I’ve moved from survival to stability, and that my story can inspire others to redefine their relationship with money.

Conclusion:
For me, “a lot of money” isn’t a specific number. It’s the power to live authentically, care for the people I love, and leave a meaningful legacy. This journey, full of lessons from hardship and triumph, has shaped my understanding of money as a tool for freedom and purpose, not an end in itself.

Why Choose This Program?

Through storytelling, we go beyond theory—bringing communication strategies to life. You’ll practice assertiveness in real-world scenarios, learning to stay calm, connect authentically, and achieve results without compromising relationships.

Ready to Take the Next Step?

• Enroll in the Entrepreneur’s Seminar for hands-on training.
• Join our FREE introductory Zoom summit and discover the fundamentals of assertive conversations.
• Explore our resources: podcasts, videos, and publications on storytelling and assertiveness.

Assertive conversations are your key to becoming a more effective leader, entrepreneur, and communicator. Don’t just talk—transform your conversations and your results.

Let’s get started. Enroll today!

A simple way to remember is the ABC's of CONVERSATION Assertiveness. One of David's graduates, Don Johnson, wrote a book about becoming assertive and creating winning speeches.

What Graduates Say About David Boje’s Master Classes

💬 "David Boje’s it was great seeing someone again who had an influence on my life!" — Don Johnson, Author of Would You Like to Swing on a Star” How you can create, prepare, and deliver a winning speech.”

💬 "David successfully grasps how to intertwine storytelling and narratives. His course makes a major impact and brings about positive results through exploring methods and strategies for increasing business." — Jacqueline Cohen-Baity author of an amazing E-recipe book with songs and stories. Author of Adventure of Comical Salesman with International Recipes

💬 " I learned all about serendipity from David Boje small business consulting class at New Mexico State University. Serendipity means good fortune and good luck all by accident. I was suicidal and depressed as a kid going blind. If someone would have told me paint your inner visions and one day you would have a Smithsonian traveling art exhibit colors of the wind and it would travel all over the country and inspire millions, I would have said, “what are you crazy? Not me, mi amigo!” and now colors of the wind is a bestselling children’s book, currently in production of a CBS doc film about my life story and most of my paintings have become bestselling fabrics worldwide. Not bad for a blind wizard!" — George Mendoza. GeorgeMendoza.com Author of Journey of The Spirit Man.

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What You’ll Become After Completing David Boje’s Assertive Conversation Class

Graduates of David Boje’s assertive conversation class often describe profound personal and professional transformations. Here's what you can expect to become:

1. A Confident Communicator
   You’ll gain the ability to handle even the toughest conversations with poise and clarity. Instead of avoiding conflict or overreacting, you’ll approach discussions with calm confidence, knowing you have the tools to steer them toward resolution.

2. A Relationship Builder
   By mastering the art of storytelling and assertive dialogue, you’ll foster stronger, more authentic relationships. Whether it’s at work or in your personal life, you’ll create an atmosphere of trust, mutual understanding, and respect.

3. A Problem-Solving Leader
   Difficult conversations are inevitable in leadership. This class equips you to tackle them head-on—whether giving feedback, resolving conflicts, or negotiating agreements—ensuring outcomes that benefit everyone involved.

4. An Empathetic Listener
   Assertiveness isn’t just about speaking—it’s about listening deeply and understanding others’ perspectives. You’ll develop the emotional intelligence to navigate conversations with empathy while maintaining your own boundaries.

5. A Storytelling Strategist
   You’ll learn to use storytelling to disarm defensiveness, inspire cooperation, and influence others effectively. Your ability to communicate through stories will make you a compelling speaker and an influential presence in any room.

6. An Agent of Change
   Assertive conversations aren’t just about fixing problems; they’re about creating opportunities for growth and transformation. You’ll be empowered to drive change in your relationships, workplace, and beyond.

7. A Resilient and Empowered Individual
   Perhaps most importantly, you’ll leave this class with a renewed sense of self-worth and empowerment. You’ll no longer shy away from speaking your truth or advocating for what matters to you.

By completing this class, you’re not just learning techniques—you’re becoming the kind of person who can navigate life’s complexities with grace, courage, and effectiveness. Ready to transform? Join us and become the best version of yourself.

❤️ HHT STORY Tool ❤️

Changed my Life

📌 Boje Contact Form About a Master Class.

📌 Go to Seminar Enrollment Page.

📌 ENROLL & PAY NOW Page for Master Class or Individual Coaching.

📌 What is CONVERSATIONAL STORYTELLING INQUIRY?

📌 Podcasts | Videos | Publications 

📌  Grace Ann's Horse Sense At Work page

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🚀 Start rewriting your future today! 

1️⃣ Start your Entrepreneur’s Storytelling Journey with our FREE (7-sessions 10 to 50 persons).


2️⃣   If and only if it changed your life, then take our Master Classes:

✅   Entrepreneur Storytelling Master Class – Learn storytelling for business leaders ($977 per person,7 sessions, limit 7 persons).
✅    Organizational Transformation – Apply Triple Loop change methods ($977 per person, 7 sessions, limit 7 persons).
✅ Conversational Assertiveness Training – Practice assertive communication ($977 per person, 7 sessions, limit 7 persons).


3️⃣  💰 Special Offer: 20% Referral Bonus! 💰

🎉 Bring a friend and both of you receive 20% off your enrollment fee!
How It Works  1️⃣ Sign up for the Master Class  2️⃣ Refer a friend or colleague    3️⃣ Both of you get an exclusive 20% discount!
🚀 The more referrals, the bigger your savings! Stack your discounts and learn alongside your network.
📢 Act Now – Limited Seats Available!

❤️ S.T.O.R.I.E.S Tool to get unstuck ❤️

❤️ HHT STORY Tool ❤️

❤️ Embodied Restorying Tool ❤️

📌 Boje Contact Form About a Master Class.

📌 Go to Seminar Enrollment Page.

📌 ENROLL & PAY NOW Page for Master Class or Individual Coaching.

📌 What is CONVERSATIONAL STORYTELLING INQUIRY?

📌 Podcasts | Videos | Publications 

📌  Grace Ann's Horse Sense At Work page